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In May of 2017, as a graduation gift to myself I got an opportunity to spend 2 weeks in Amsterdam. It was an amazing experience, just my second venturing outside the US. It served not only as an introduction to Europe but also a re-lit my passion for travel. 

If you follow the link, you can check out a relatively small selection of the photos I collected there as well as a little video I put together.

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In May of 2017, as a graduation gift to myself I got an opportunity to spend 2 weeks in Amsterdam. It was an amazing experience, just my second venturing outside the US. It served not only as an introduction to Europe but also a re-lit my passion for travel. 

If you follow the link, you can check out a relatively small selection of the photos I collected there as well as a little video I put together.

What I do

Branding

Branding is much more than a simple logo, a strong visual identity increases the value of a company. It also serves as a way to connect with the consumer and create a relationship that they can come to expect each time they connect. A strong brand will also serve as a source of pride and direction for employees. Connecting with both the consumer and employee create lifetime relationships that lead to a highly sustainable business ecosystem. I can help develop and establish these relationships.

UI / UX

User and Experience, two of the primary factors that determine whether a user chooses one service over another. Paying attention to each moment of the users\’ journey highlights positive and negative points of interaction across the platform. The use of micro interactions and gestures establish familiarity and expectation each time they access the platform—in combination with strong branding. Through user testing and feedback I can help generate responsive UI that better suits the needs of the user. 

Thinking

Beyond understanding color theory and composition, the process of design thinking is rapidly becoming a common practice in more contexts than just visual design. Thinking and ideating on a solution to address a problem has become integral in developing new business models to appeal to a new type of consumer, one that is consuming their information like never before through specific platforms. I see this as an opportunity to apply the way I think to a variety of problems that are in need of new solutions.

RECENT WORK

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What I do

 

Good Reads

View my Flipboard Magazine.

View my Flipboard Magazine.

View my Flipboard Magazine.

View my Flipboard Magazine.

View my Flipboard Magazine.

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About Me

I am a recent graduate from Herron School of Art & Design from which I received a Bachelor in Fine Arts in Visual Communication Design. I started my journey in the fall of 2011. I began my foundation year at Herron not sure of what I wanted to do but quickly found myself drawn to the VC major, as it applied my love for art to the landscape of business—a field that interests me to this day. This journey was long and hard to say the very least, but it is through these struggles that I feel I have become even stronger. 
 
Before I can tell you anything about myself, though, I have to tell you about the woman who made me. My mother, Bobbi Hoke, is literally the single most defining factor in my life—which she will continue to be every day for rest of my life. A woman with a heart so full she rarely accounted any time for herself. Anyone who knows her will tell you the very same. As I grew up I watched her become the strong woman I know her to be. She maintained a full time job while working towards her Associates Degree in Physical Therapy; all the while ensuring I was happy and well taken care of. 
 
In April of 2014, just months after I had totaled my new car, she was driving me to-and-from work and school every day while we stayed with my aunt and uncle for what was intended to be a month. She planned to purchase a house after the lease on the house we had just moved from ended. During this month, though, she started to get throbbing headaches—worse than the migraines she regularly had. Still though, she continued to cart me to work and school even if she had to call off  of work herself.
 
After her symptoms continued to worsen she eventually went to the emergency room where they could not find any issues. She decided to make a second trip to the emergency room at which point she was admitted for overnight testing; we then learned of a large tumor on her pituitary gland. We were told that 99% of pituitary tumors are benign and that a surgery to remove it would have her back on her feet in no time.
 
 
 
After the surgery, which only allowed the doctors to perform a biopsy, we learned hers was very different.  That summer I made the hard decision to take the fall semester off, a decision that would also mean I would be miss a full year of the Visual Communication program.
 
Approximately 150 individuals in medical history were afflicted with this cancerous pituitary tumor. Over the course of the next few months I watched my mother fall apart piece-by-piece. The biopsy not only told the doctors very little, it also opened the blood-brain barrier, allowing cancerous cells to spread throughout her spinal cord. Early on, the pressure of the tumor caused her eye to close, which never opened again. Next it proceeded to shut down her right arm and eventually took her ability to walk.
 
By September 10th, I was spending my days and nights with her in a Hospice House in Bloomington, Indiana. 11 days later, I watched my mother take her last breath surrounded by friends and family. Her funeral service was in Winchester, Indiana per her wishes. The funeral home providing the service told me that it was the largest turn out they had ever seen, with people being forced to stand outside after they ran out of chairs. My mother taught me what it is like to be truly selfless and make the best of any situation.
 
Every step of the journey broke me in new ways I never could have expected. But each time I was broken down, I was forced to pick the pieces back up and work with what I had. Through this process I recognized how important it is to learn from every situation you are in—whether you made the decision to be there or not. This has forced me to seek out new challenges, appealing or otherwise, and extract every positive thing I can from them.
 
So now that you know about what defines me, I can share a couple things about me. As you probably know already I have a passion for art and design. Beyond that I am also passionate about travel, fitness and personal finance. I plan to one day be financially free which will give me the opportunity to travel to all the places I dream about. I love meeting new interesting people and learning about new cultures. If you want to know anything else I encourage you to reach out. Otherwise I could continue rambling on forever.
 
Thanks for taking the time to learn a little bit more about me!
Home

About Me

I am a recent graduate from Herron School of Art & Design from which I received a Bachelor in Fine Arts in Visual Communication Design. I started my journey in the fall of 2011. I began my foundation year at Herron not sure of what I wanted to do but quickly found myself drawn to the VC major, as it applied my love for art to the landscape of business—a field that interests me to this day. This journey was long and hard to say the very least, but it is through these struggles that I feel I have become even stronger. 
 
Before I can tell you anything about myself, though, I have to tell you about the woman who made me. My mother, Bobbi Hoke, is literally the single most defining factor in my life—which she will continue to be every day for rest of my life. A woman with a heart so full she rarely accounted any time for herself. Anyone who knows her will tell you the very same. As I grew up I watched her become the strong woman I know her to be. She maintained a full time job while working towards her Associates Degree in Physical Therapy; all the while ensuring I was happy and well taken care of. 
 
In April of 2014, just months after I had totaled my new car, she was driving me to-and-from work and school every day while we stayed with my aunt and uncle for what was intended to be a month. She planned to purchase a house after the lease on the house we had just moved from ended. During this month, though, she started to get throbbing headaches—worse than the migraines she regularly had. Still though, she continued to cart me to work and school even if she had to call off  of work herself.
 
After her symptoms continued to worsen she eventually went to the emergency room where they could not find any issues. She decided to make a second trip to the emergency room at which point she was admitted for overnight testing; we then learned of a large tumor on her pituitary gland. We were told that 99% of pituitary tumors are benign and that a surgery to remove it would have her back on her feet in no time.
 
 
 
After the surgery, which only allowed the doctors to perform a biopsy, we learned hers was very different.  That summer I made the hard decision to take the fall semester off, a decision that would also mean I would be miss a full year of the Visual Communication program.
 
Approximately 150 individuals in medical history were afflicted with this cancerous pituitary tumor. Over the course of the next few months I watched my mother fall apart piece-by-piece. The biopsy not only told the doctors very little, it also opened the blood-brain barrier, allowing cancerous cells to spread throughout her spinal cord. Early on, the pressure of the tumor caused her eye to close, which never opened again. Next it proceeded to shut down her right arm and eventually took her ability to walk.
 
By September 10th, I was spending my days and nights with her in a Hospice House in Bloomington, Indiana. 11 days later, I watched my mother take her last breath surrounded by friends and family. Her funeral service was in Winchester, Indiana per her wishes. The funeral home providing the service told me that it was the largest turn out they had ever seen, with people being forced to stand outside after they ran out of chairs. My mother taught me what it is like to be truly selfless and make the best of any situation.
 
Every step of the journey broke me in new ways I never could have expected. But each time I was broken down, I was forced to pick the pieces back up and work with what I had. Through this process I recognized how important it is to learn from every situation you are in—whether you made the decision to be there or not. This has forced me to seek out new challenges, appealing or otherwise, and extract every positive thing I can from them.
 
So now that you know about what defines me, I can share a couple things about me. As you probably know already I have a passion for art and design. Beyond that I am also passionate about travel, fitness and personal finance. I plan to one day be financially free which will give me the opportunity to travel to all the places I dream about. I love meeting new interesting people and learning about new cultures. If you want to know anything else I encourage you to reach out. Otherwise I could continue rambling on forever.
 
Thanks for taking the time to learn a little bit more about me!

Contact

create@joelhoke.me

Let\’s create something together!

[ninja_form id=1]

Finance

Outside of design, personal finance is a true passion of mine. Below are 2 Motif\’s I built, the first a group of solid ETFs. The second a combination of Facebook, Apple, Amazon, Netflix and Google—a.k.a. the future of all commerce. If you aren\’t familiar with Motif, it is an investment platform that allows you to purchase multiple stocks in what they call a \”motif\”. Those can be weighted however you choose and you can start with as little as $250.

If you follow this link, you can get started with Motif. I\’d also check out Acorns, it\’s an app that lets you round up spare change into the market for even less than Motif. Plus, we\’ll both get $10 if you use my link.

Finance

Outside of design, personal finance is a true passion of mine. Below are 2 Motif\’s I built, the first a group of solid ETFs. The second a combination of Facebook, Apple, Amazon, Netflix and Google—a.k.a. the future of all commerce. If you aren\’t familiar with Motif, it is an investment platform that allows you to purchase multiple stocks in what they call a \”motif\”. Those can be weighted however you choose and you can start with as little as $250.

If you follow this link, you can get started with Motif. I\’d also check out Acorns, it\’s an app that lets you round up spare change into the market for even less than Motif. Plus, we\’ll both get $10 if you use my link.

 
 
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In Loving Memory of Bobbi Lee Fine

November 8, 1968–September 20, 2014
My angel. My motivation.

Thank you to Catherine, Derek, Elizabeth, Pam, Auntie Leona, Grandma and EVERYONE who helped us through the hardest time of our lives.